What’s in a name?

Here I am, barely a single step down the path toward being a business owner, but I had to start somewhere, right?  A company needs a name, so that would be a good place to start.

Back when I thought I was going to go into business making mei tais, my hypothetical company name was “Baby Dino.”  I even had a logo.  The name was cute and catchy and reflected the nature of my intended product.  And it had a personal connection as well.  “Baby dino” is what we called Sierra when she was tiny because she made these funny grunty/growly noises that we thought sounded like … a baby dino.  If one could actually know what a baby dinosaur sounded like, we imagined it was something like that.  The addition of Sierra into our lives is what led to me babywear in the first place, and that led to making mei tais, so it all tied together very nicely.  I couldn’t keep it, though.

My intended products this time are receptacles for your things.  And your kids’ things.  Totes and clutches and pouches and bags of various sorts.  Baby Dino was too juvenile for my audience and sounded to specific toward baby products.  It was back to the drawing board.

I wanted something that would be easy to remember, easy to work with in terms of coming up with a logo/building a brand, and it had to be available as a .com.  There was much brainstorming that I won’t even mention, but I finally settled on working around when most of sewing and creating actually occurs: after the kids are in bed for the night.  And with my girls, it’s late.  Sometimes very late.

From here I moved forward to working with various words and trying to find a suitable name.  Midnight designs?  Nighttime something?  A night owl came to mind.  Since *I* tend to be a night owl, I thought maybe I could work with that image.  In case you are a nighttime creator like me, and in case you are looking for a name, or if maybe you’re just interested in the process of how this all came together, I give you: lists!  (Monica will love it.)

List of words related to night:
night owl
after dark

List of words related to making stuff with fabric:
material (note: I like the alliteration of Midnight or Moonlight Material, but it sounded to industrial)

I have another list with various words for “bag” but you can just look that up in a thesaurus.

When I finally decided that “Sewing by Moonlight” would be the address of my blog and website, I first intended to name my product line something else (Nightfall Carryall, in case you’re interested.  I bought that domain, too, so don’t try to steal it!), but ultimately decided to just keep things simple.

So, here we are today with a name!  And a website!  I will begin with an online store on etsy.com, and perhaps one day, if that works out, move to a store on this site.  I have a long journey ahead of me.  Many more steps.  And many more lists.

2 replies
  1. Monica
    Monica says:

    I do love lists! And I like the name you picked. Just out of curiosity, why’d you switch to WordPress?

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