I think I have a serious problem. Sometimes, I can’t just let it be. Don’t sweat the small stuff, right? Confession: right now, I’m totally sweating the small stuff. I have been obsessing over font choice all day. Seriously. And it’s been in my mind longer than that. Admittedly, I am beginning to annoy MYSELF. Not good, people, not good.
When I admitted just that on Facebook, my friend Liz offered her opinion. As an easy way for her to see, I’m just going to throw all my fonts up here, and let anyone chime in. And I hope many do. Knowledge is power, right?
Here’s the issue: the woman who designed my header, Nicole, did a fantastic job. While I loved the nice bold Gotham she chose for the main font, I wasn’t content with the secondary font, the one used for the tagline. I changed it, but my friend Maddie, who has been helping with some web design, suggested that there is a disconnect, stylistically, between that font and the nice, clean style of the Gotham font. I trust her opinion, and thus, I’ve been font searching and auditioning, looking for something better/more appropriate. Here are the contenders (I won’t tell you which I’m leaning toward; don’t want to influence your opinion).
EDIT: My cry for help on Facebook elicited some good responses.
Here is one from my friend, Katie:
I think that Gabrielle is probably my top choice because it is still modern like your logo but not so modern that it feels like it’s trying too hard on the ‘d’s like with Tangerine. I also like that it is italicized and does not take the attention away from your main logo, allowing it to be the focus. My eyes are able to easily move from one thing to the next without being distracted by text that is too bold and it’s easy to decipher. Take this with a grain of salt.
And my cousin Amy had the best “none of the above” response:
Em, Gabrielle is good, but I don’t think the serif font goes with the san-serif headline. Tangerine is the right weight but too many flourishes steal from the thread image. The bolder fonts (like lobster) steal from your bold ‘moonlight’. The serif fonts or ones with embellishments are not stylistically comparable with the Gotham. To juxtaposition your bold modern typeface with something softer in the tagline, find a modern sans serif font either script or italicized.
EDIT: All auditioned fonts from the first round can be found in this set on Flickr. They included Amperzand, Better Heather, Gabrielle, Kingthings Exeter, Lobster, Sail, and Tangerine. Based on Amy’s suggestion above, here is the next round.
After these two rounds and then a little more searching, check out the fonts that made the final call back audition.